Doodle Do: Designed by kids for kids

Toby is all ready for bed in his crab design pjs from Doodle-do... we just love them!

Toby is all ready for bed in his crab design pjs from Doodle-do… we just love them!

Another one of my Bubble London favourites here.

I was fortunate enough to meet and chat with the lovely designer Celsa at the show and I love love love the clothing range and concept behind it.

What really draws me about this brand is that the clothing is designed with the help of Celsa’s four children, so all of the images you see on the designs come from the brilliant little minds of the ones who wear them. When I met Celsa at the show, her daughter was sat doodling away, and these doodles will go into the workshop to see what can be transferred into prints or patterns for the clothing. Isn’t that just brilliant?

The fabric is so soft and luxurious!

The fabric is so soft and luxurious!

Love the starfish design of this little dress - so summery!

Love the starfish design of this little dress – so summery!

The complementary colours are perfect together and just create such a fun, vivid look - just like kids should be!

The complementary colours are perfect together and just create such a fun, vivid look – just like kids should be!

Sweetest little dress, designed and "doodled" by kids!

Sweetest little dress, designed and “doodled” by kids!

There is such magic about a brand that truly appreciates the creativity of the wearer. The brand is mostly gender neutral as well so not only can the items be mixed up to create different looks, but they give children the option to be more than their stereotype suggests they should be. Their is such a kaleidoscope of colours within the products and the AW14 range promises to be just as imaginative and stylish.

To view the full SS14 range, visit the doodle-do site here and enter a world where anything you can imagine is possible!

Harriet x

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