aden + anais goes RED. The perfect gift for a new baby that will save another.

aden + anais does RED via Toby & Roo :: daily inspiration for stylish parents and their kids.

If you are planning to swaddle, why not swaddle your baby in something that can help swaddle another baby in a much more vital protection.

I am a huge fan of aden + anais, if you have ever had a feel of their muslin cloths, or even their dream blanket, you will be too. They are simply delightful products and they are perfect for new mums, gift for a new baby, baby shower gift… gift for me… anyone with young kids basically!

Now they really have outdone themselves, as they have decided to team up with the wonderful charity RED (the one set up by Bono from U2 to help HIV sufferers) which transforms what you spend as the consumer into the aid that we need to help prevent the transfers of HIV from a mother to her baby.

aden + anais does RED via Toby & Roo :: daily inspiration for stylish parents and their kids.

The patterns are exact what you would expect from aden + anais – absolutely effortlessly stylish and just so on trend.

aden + anais does RED via Toby & Roo :: daily inspiration for stylish parents and their kids.

The proceeds from the bibs alone could provide 5 days of life saving medicine. Just one pack of something that you will need in abundance.

I bet you didn’t know that over 700 babies a day are born HIV positive, and I’m also willing to bet that you didn’t know the treatment that could potentially prevent this happening costs as little as 40 cents a day. Doesn’t that break something inside you as a mother? What did you spend 40 cents on yesterday or the day before? I spent more than that on a sausage roll for each of the boys.

So, the RED special edition sets are:

  • classic swaddle 4-pack
  • classic dream blanket
  • classic swaddle 2-pack 
  • classic burpy bib® 2-pack
  • classic snap bib 3-pack
  • musy 3-pack 
aden + anais does RED via Toby & Roo :: daily inspiration for stylish parents and their kids.

Musy squares are going to be your best friend once you have a baby. You will need them. A lot. Not only are these stylish but they are part of a big campaign to produce an AIDS free generation.

As a new mother, I guarantee you will need your own body weight in musy muslin cloths and bibs too for weaning and, well, everything. The styles are exactly what you would expect from aden + anais, stylish, simplistic and just lovely. I did think when I saw these that they would be the perfect gift for a mum to be or for a baby born around Christmas time, don’t you think?

So when you come to do your baby shopping and you are getting those last essentials, why not make it count to more than just your baby?

Get your hands on the collection from aden + anais now.

Harriet x

Leave a Reply

Your email address will not be published. Required fields are marked *

CommentLuv badge